Journal.

Notes from the publishing desk — methodology, studio interviews, and the occasional reading list.

How HammerHub greenlights a game in 96 hours

Inside the test rig: the four metrics that decide whether we publish a prototype, and why CPI alone has never been enough.

Three studios that came to us with games already in market. What we learned, and why our profit-share scales by revenue band.

A small Ankara team, a top-down racing prototype, and the long road from concept to soft-launch.

Books, papers, dashboards and Twitter threads our user-acquisition team won't shut up about.

A line-by-line breakdown of the SDKs, mediation platform, and 10+ DSPs powering UDO's monetization.

Methodology, post-mortems, the occasional hiring memo. One email a month, no marketing fluff.