Why Publish with UDO?
UDO is more than just a publisher—we are a strategic partner dedicated to helping game studios launch, scale, and sustain successful mobile games. With a data-driven approach, expert guidance, and powerful tools, we ensure that every game we publish reaches its full potential.
End-to-End Publishing Support
Data-Driven Growth
Strategy
Hands-On Developer Collaboration
Industry-Leading Tools &
Expertise
Full Transparencs and Fair agreements.
Who is suitable for publishing with UDO?
UDO’s Publishing Process
01
Submission & Evaluation
Developers submit their game prototype or pitch. Our team reviews market fit, gameplay depth, and monetization potential. If approved, the game moves to the testing phase
02
Prototype & Market Testing
We run UA tests to understand early engagement metrics, player behavior and retention data. Then we provide feedback for iteration and improvement. If the game meets performance benchmarks, it moves to the soft launch phase. Otherwise, we refine and re-test.
03
Soft Launch & Monetization Optimization
We optimize ad placements, IAP, subscription mix with implementing events, rewards, and in-game offers to boost retention. We test in-game mechanics, UI, UX and necessary iterations with A/B models.
04
Scaling & Global Expansion
We test the game in multiple regions to fine-tune UA and monetization balance. We identify the best-performing ad creatives and audience segments. We manage ongoing live updates, events,visibility and feature expansions.
05
Long-Term Growth
& Live Game Management
We focus on sustaining player engagement, maximizing profit, and continuously optimizing game performance. This includes regular content updates, seasonal events, and personalized in-game offers to keep players engaged over time.